UNDER ARMOUR'S INSPIRATIONAL CAMPAIGN INTRODUCES A NEW KIND OF FASHION ROLE MODEL

A trend has emerged in marketing over the last few years that targets strong, empowered, "I-don't-need-a-man-or-makeup" woman. Under Armor's new campaign "I Will What I Want" is the apparels largest campaign towards woman.  The campaign is to capture the woman like Misty Copeland who is featured in the most realistic way from their struggles that made them strong to the beauty behind being who you are. To take a look at more of the campaign and read more click here at "I Will What I Want" campaign

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